Thought Leadership on Social Media Strategy
With more businesses realizing the power of digital channels to nurture relationships, rally fans and build customer affinity, opportunity abounds for savvy professionals.
Should You UnGoogle Your Online Marketing?
Several years ago (2007) I was asked to give a presentation at Jill Whalen’s High Rankings Seminar in Minneapolis. This was pretty cool because I had been reading Jill’s newsletter for years beforehand. The topic I spoke on was “UnGoogle Your Search Marketing,” where I discussed how to employ blogs, social media and optimized press releases as alternative, yet complimentary sources of web site traffic.
Social Media Strategy Before Tactics
It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing.
SEO with Feeds & XML
Much of the search engine optimization advice found online and at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that we’ve been a strong proponent of these tactics, sharing many, many posts on them.
Top 5 Search Terms at Online Marketing Blog – Including Pirates
Here on Online Marketing Blog, we post a tremendous amount of insight on organic search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding?
DoubleDutch: Foursquare for the Enterprise
The buzz on geolocation marketing is hot. Recently Lawrence Coburn from RateItAll released the beta version of a new project: DoubleDutch, a platform for creating your own geolocation check-in app, ala Foursquare. I connected with Lawrence to ask more questions about DoubleDutch and to get tips for marketers that want to incorporate geolocation and review services into their online marketing.
Setting and Measuring Goals for Business Blogging
As companies that realize the value of online marketing understand the need to publish engaging content, one of the most common considerations is a company blog. Blog software is fundamentally one of the easiest content management software systems to install and use. Of course the software isn’t magic. The content and ability to reach and engage with customers is a big part of what makes a business blog successful.
5 Ways to Leverage Real Time Search in Your Online Marketing Mix
Since late 2009 when Google introduced real time search, the concept has gained a lot of attention.
Landing Page Optimization Deep Dive: Interview with Tim Ash
Tim Ash is a marketing machine. He writes a blog, contributes to Search Engine Watch, hosts a weekly show on WebmasterRadio.fm, is author of the book “Landing Page Optimization”, speaks at numerous conferences and is the chair of the upcoming Conversion Conference in May.
Comment Management Tools You Should Know
Posted by southbend on April 15, 2010 · Leave a Comment
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Filed under Community Marketing · Tagged with Blogging, clickable, comment management, disqus, intense debate, interview, Interviews, max kalehoff, Online Marketing, outbrain, Pay Per Click, Social Media, Social Media Advertising